Athletes love Beats by Dre headphones and now NBA players will be laced with them, because the league has announced a new partnership with the huge electronics company. The multi-year global partnership makes Beats the official headphone and wireless speakers supplier for the NBA, WNBA, G League and the US National Basketball team.
As you can see from the new commercial, the likes of LeBron James, Draymond Green, James Harden, Karl-Anthony Towns, and Ben Simmonscan bee seen rocking different models of the headphones, while showing highlights of their best plays.
Expect team-branded headphones to come soon, as well as other marketing and merchandising opportunities that were not there before.
To this point, players were wearing Beats by Dre without getting paid for it, now it’s just more official.