Odell Beckham Jr. has just made history as Nike has signed him to the largest shoe deal in NFL history. Nike decided to fully match adidas’ endorsement deal, keeping him for at least the next five years
The star wide receiver’s new deal with Nike is said to be worth over $29 million for five-years, with additional incentives that could add another million to each year of the deal. If certain triggers of the deal are met, the deal could escalate to a value of as much as $48 Million over 8 years.
While the deal does not include a signature trainer or cleat, you can definitely expect OBJ to be featured in lots of Nike’s campaigns as they want to make him a brand icon.