Kanye West has reportedly signed to Adidas, leaving Nike to pursue a full line of clothing with Adidas’ Y-3 line called “YEEZI.”
“You see me in interviews how I want to do clothes… I want to let you know I signed my deal a week and a half ago,”
West stated during his performance. He continues on for four minutes speaking on being locked out of higher fashion outlets, and being exploited and limited during his time with Nike. West, who spent time at the 2014 Mercedes Benz NYNW show, spent time with Y-3 lead designer Yohji Yamamoto, with many speculating the relationship continued past the Spring show.
The partnership will be welcomed by adidas, who will undoubtedly enjoy a surge of popularity and sales from working with the rapper mogul.